Research group Agro-food marketing and consumer behaviour

The research group Agro-food marketing and consumer behaviour, led by professor Wim Verbeke, focusses on marketing challenges faced by agricultural production, and its resulting agricultural and food products, both within the Belgian, European and global context. Consumer behaviour is the point of departure for these studies. Specific research topics are the role and impact of personal, product-related and environmental factors such as communication and labeling on contemporary consumers’ opinions, perceptions, attitude and choices. This is also applied on fish and fishery products.